I Pulled the Plug on My Website

The author now directs people to his Facebook page. Should you follow his lead? By  Justin Bazan, O.D., Park Slope, N.Y.

I pulled the plug on my practice website. It was a quick death. It took only a few keystrokes and with a click of the “okay” button, it was over. So, why did I pull the plug on my practice website? The answer is, in terms of marketing my practice, the website was dying a slow painful death and needed to be put down. Before I did so, I tried to find a single person who thought shutting it down was a good (not even great) idea. Nobody thought so.

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